Randy Olson in his book Narrative Is Everything offers up a form that he asserts is the best way to structure communications - __ And __ But __, Therefore __. The idea is that you should start by creating a context so the reader knows what's going on, then follow it with a statement that introduces a problem (the "but") and finally finishes with a resolution. Although he calls it ABT some of his alternative three-word forms are a little easier to understand.

Hero's Journey	Template	Comedy	Science	Argument	Business
The ordinary world	Agreement	Setup	Hypothesis	They Say	Situation
The other world	Contradiction	Twist	Experiment	I Say	Conflict
The return	Consequence	Punchline	Discussion	We Say	Resolution

Although I think there's one more form that he talks about but I didn't see it given a specific use-case.

Context
Conflict
Consequence