Randy Olson in his book Narrative Is Everything offers up a form that he asserts is the best way to structure communications -
__ And __ But __, Therefore __. The idea is that you should start by creating a context so the reader knows what's going on, then follow it with a statement that introduces a problem (the "but") and finally finishes with a resolution. Although he calls it ABT some of his alternative three-word forms are a little easier to understand.
|The ordinary world||Agreement||Setup||Hypothesis||They Say||Situation|
|The other world||Contradiction||Twist||Experiment||I Say||Conflict|
|The return||Consequence||Punchline||Discussion||We Say||Resolution|
Although I think there's one more form that he talks about but I didn't see it given a specific use-case.