ABT Narrative Template

Randy Olson in his book Narrative Is Everything offers up a form that he asserts is the best way to structure communications - __ And __ But __, Therefore __. The idea is that you should start by creating a context so the reader knows what's going on, then follow it with a statement that introduces a problem (the "but") and finally finishes with a resolution. Although he calls it ABT some of his alternative three-word forms are a little easier to understand.

Hero's Journey Template Comedy Science Argument Business
The ordinary world Agreement Setup Hypothesis They Say Situation
The other world Contradiction Twist Experiment I Say Conflict
The return Consequence Punchline Discussion We Say Resolution

Although I think there's one more form that he talks about but I didn't see it given a specific use-case.

  • Context
  • Conflict
  • Consequence